DBS Staff Research Day - 2017

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    A Chronological literature review of Retail Internationalisation: From the 50’s to the ‘00’s - Towards a perspective of current market inclines in retail internationalisation 2010 – 2015
    (Dublin Business School, 2017) Morgan, Alan
    The international activities of retailers have increased in scale and complexity during the last quarter of the 20th century and this surge in international activity has generated many new questions for researchers. Albeit retailers are moving into new markets, the complexity of the internationalisation process has increased. The purpose of this study is to offer an assessment of the literature in the field of retail internationalisation in Europe and the USA over the past five decades. The paper is organised into chronological headings documenting the internationalisation issues and direction of the time. The paper concludes by exploring current industry trends affecting retail internationalisation, and looks towards the future with the effect of the digital disruption and the changing consumer. For large retail firms’ internationalisation, has become an accepted and widely used growth strategy. International activity has increased steadily since the 1970’s with the pace of development increasing in the 00’s. This has been evident across the world with more intracontinental moves between Europe, Asia and the Americas. There has been a substantial increase in the scale and geographic scope of strategic actions of both US and European retailers but historically the internationalisation strategy of US retailers has not been the mainstream of their overall growth strategy and the focus of development has been in the domestic market.
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    Why don’t students attend lectures? Profiling factors that link to student attendance
    (Dublin Business School, 2017) Prentice, Garry; Richardson, Lee; deBurca, Brian
    Background: Lecture attendance has been a key factor in enhancing student performance (e.g. Arulampalam, Naylor & Smith, 2012), but is it as important as it used to be? This study examines student pattern of attendance in relation to class start time, gender, nationality, subject, mode and year of study, while considering the likelihood of assessment failure. Method: Attendance data (18,319 cases) from Arts and Business undergraduate degree modules across a 12-week semester in the 2015-2016 academic year are examined. Results: After a Latent Class Analysis indicated that students fell into non-attender, intermittent or frequent attender categories, Multi-nominal Logistic Regressions were conducted. In the overall sample, compared to frequent attenders, non-attenders were more likely to be evening students, at level 2 or 3, male, Irish, an Arts student and have earlier classes, and be a failing student. Conclusions: Profiles of students prone to non-attendance and increased risk of failure are identified and the implications discussed.
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    The meanings attached to the phrase Mental Illness amongst those who experience it
    (Dublin Business School, 2017) Frazer, Patricia
    Objectives: To explore the range of meanings attached to the term ‘mental illness’ for those who have direct personal experience of mental health difficulties. Although mental health researchers and professionals struggle to define the concept of mental illness, the term is still widely used. While researchers engage in debate around these issues, which may lead to new concepts and approaches, our debate should be informed by the voice of those most affected. Design: A qualitative design was employed, focusing on basic thematic analysis of written responses. This first phase of data collection and analysis forms part of an ongoing project involving further rounds of data collection and interviews. Methods: A snowball sample of 24 participants, self identifying as having experienced mental health difficulties, was recruited using mostly social media and discussion boards. Google forms was used to present five specific questions relating to how the phrase ‘mental illness’ is perceived by self and others. The questions were open ended, and participants responded by typing. Results: Personal definitions of mental illness related frequently to themes of: levels of functioning, negative consequences (including social isolation, and dehumanisation), defining by symptoms, aetiological definitions (including chemical imbalance), and definitions relating to normativity. Themes relating to diagnosis experience, public perceptions, and specific recommendations to mental health professionals were also explored. Conclusions: Participants had varied and often strong responses to the language used around mental health difficulties. Awareness of themes identified has potential to improve interactions between support service users and staff, promoting well-being.
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    The commodification of care: A critical analysis of the for-profit home care market
    (Dublin Business School, 2017) Lolich, Luciana
    The home care industry has grown exponentially around the world. In end of life care, the delivery of home care has been promoted as the ideal type of formal care; offering cost savings to local authorities and ‘choice’ for patients and their families. However, there is a dark side to the commodification of care that is rarely discussed in the marketing literature. The pursuit of profits, contracting and bureaucratising care can reduce care to physical, measurable elements and might ignore the emotional and relational aspects of care which cannot easily be costed or detailed in contracts. This paper critically examines the elements of the marketing mix for ‘care packages’ and highlights the impact of commodification on two parties involved in the market exchange: vulnerable patients and workers.