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The commodification of care: A critical analysis of the for-profit home care market

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dc.contributor.author Lolich, Luciana en
dc.date.accessioned 2017-06-14T10:05:19Z
dc.date.available 2017-06-14T10:05:19Z
dc.date.issued 2017
dc.identifier.citation Lolich, L. (2017). The commodification of care: A critical analysis of the for-profit home care market. Presentation, Dublin Business School. en
dc.identifier.uri http://hdl.handle.net/10788/3253
dc.description.abstract The home care industry has grown exponentially around the world. In end of life care, the delivery of home care has been promoted as the ideal type of formal care; offering cost savings to local authorities and ‘choice’ for patients and their families. However, there is a dark side to the commodification of care that is rarely discussed in the marketing literature. The pursuit of profits, contracting and bureaucratising care can reduce care to physical, measurable elements and might ignore the emotional and relational aspects of care which cannot easily be costed or detailed in contracts. This paper critically examines the elements of the marketing mix for ‘care packages’ and highlights the impact of commodification on two parties involved in the market exchange: vulnerable patients and workers. en
dc.language.iso en en
dc.publisher Dublin Business School en
dc.rights Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder. en
dc.rights.uri http://esource.dbs.ie/copyright
dc.subject People with disabilities en
dc.subject Finance en
dc.title The commodification of care: A critical analysis of the for-profit home care market en
dc.type Presentation en
dc.rights.holder Copyright: The author en


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