Welcome to DBS eSource
DBS eSource is an online service hosting full content materials produced by Dublin Business School staff and students. It contains the full text of articles, theses, conference papers, book chapters and more. DBS eSource is an open access repository, with the aim of making all content as widely accessible as possible. Use the Browse functions on the right for an overview of relevant materials. For an advanced search click here
For more information on our institutional repository policy or the steps involved in submitting work to Esource click here
Recent Submissions
Item My Books are my relation to society”: Transition and transformation for the arts and humanities in an open access future(DBS Library Press, 2024)This article contextualises the transition to an open access publishing future and sets it against the background of the current state of decline in arts and humanities research funding in the US and UK. It outlines the problems which have stymied and slowed the move towards open research and it highlights those issues which particularly pertain to the field of arts and humanities. It considers the demands of research assesement and to quantify value and the opportunities that open access publishing might afford to those who research in the arts and humanities.Item Teaching Well: Unveiling the art of learning-centred classrooms(2024)Their is no abstract provided.Item Item The effects of brand equity on millennials’ purchase decision for sports nutrition products in Ireland(2023)Based on the theory of planned behaviour, this study investigates whether brand equity influences the purchase intention for sports nutrition products among millennials in Ireland and what factors influence their purchase decision. This research reports the results of a survey of 102 millennials. The results suggest that brand equity influences millennials' purchase intention and that it is also influenced by subjective norms and perceived behavioural control. Furthermore, the analysis shows a correlation between brand equity and its subdimensions (brand awareness/associations, perceived quality, brand loyalty) and purchase intention. This study contributes to the brand management literature in the sports nutrition industry and provided brand managers with various suggestions on how to build brand equity in their business practices.Item Virtual production and the potential impact on regional filmmaking: Where do we go from here?(DBS Library Press, 2023)Virtual Production (VP) has seen enormous growth in the last few years. The technology enables filmmakers to project locations onto a giant LED wall backdrop in a studio space, providing a photorealistic setting at the click of a button. Exciting though these developments are for the industry, our governments need to explore and understand what the trend away from traditional filmmaking may mean. There could be some hidden consequences that impact upon existing policy objectives. This paper focuses specifically upon the potential challenges that regional filmmaking may face as a result of VP; including a loss of production revenue in the local economy, possible skills migration and a threat to screen tourism. The paper argues that interventionist policy making, similar to successful tax relief schemes that have invigorated the UK cultural industries in recent years, could help steer the new technology in directions that help meet wider policy agendas, rather than usurp them.
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