• The perception of Toulouse’s student millennials regarding French organic wine: impact of digital marketing 

  Crespo, Nicolas (Dublin Business School, 2018)

  In France, organic agriculture is expanding through the years. Nowadays, all the different sectors of the market are concerned about organic : food, textile, drinks… even the vineyards are concerned. In fact, wine industry ...

• Neuromarketing in Ireland- an investigation on millennials attitudes towards neuromarketing in the era of GDPR 

  Costa, Andrezza Silva (Dublin Business School, 2018)

  Companies and marketers are facing the increasingly difficult to study the changing consumer behavior. Ingwer (2012, p.20) affirms that “customer satisfaction is used by 90 percent of companies as a benchmark for success”, ...

• Copycat fast casual restaurants: consumer response of Dublin professionals 25 - 39 

  Brewer, Audrey (Dublin Business School, 2018)

  The fast casual market in Ireland is growing at a rate three times that of other restaurant categories. It is especially popular with young professionals age 25 - 39, representing more than 1/3 of their food spend. As ...

• Integrated but differential: an analysis of the preferences of marketing communication channels of consumers in Ireland 

  Khandelwal, Nikhil (Dublin Business School, 2018)

  Marketing communications are one of the most difficult but fundamentally vital components of modern marketing. With the explosion of new digital media options in the recent years, this challenge has been made even more ...

• Behavioural economics: priming and change in environment to increase food and drink consumption, and insights for future strategies the case of Servette FC north tribune’s refreshment bars. 

  Bovo, Gladys (Dublin Business School, 2018)

  Background: Behavioural economics challenges the traditional economic dogma by portraying humans as being mostly irrational. Therefore, psychological bias can be used to influence behaviours through so-called nudges. Purpose: ...

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