Welcome to DBS eSource
DBS eSource is an online service hosting full content materials produced by Dublin Business School staff and students. It contains the full text of articles, theses, conference papers, book chapters and more. DBS eSource is an open access repository, with the aim of making all content as widely accessible as possible. Use the Browse functions on the right for an overview of relevant materials. For an advanced search click here.
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Evaluation of the current bus system in Dublin- Identifying weaknesses and comparing to latest bus network proposal, Bus Connects
(Dublin Business School, 2019)Public transportation design and characteristics need to be adapted to suit the needs of those it is intended for, residents and visitors. As a city’s population grows the system requires revision and updates so that the ... -
Bridging the digital gap: Supporting the development of lecturer’s digital literacy capabilities. An exploratory case study
(Dublin Business School, 2019)The importance of the digital literacy capabilities of educators has emerged as a key concept in Higher Education in recent years. Lecturers are at forefront of harnessing the potential of new technologies in education, ... -
Brand storytelling used by the Irish food and drink industry advertisements
(Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder., 2019)The purpose of this study was to investigate consumer’s perceptions on brand-storytelling executed in Irish food and drink industry advertisements. This aim of this study was to investigate the perception of consumers from ... -
Difference between brands’ and charities’ perception on the French esport scene
(Dublin Business School, 2019)The videogames industry has known an amazing growth over the last years. We have seen the rise of the competitive gaming since the 1980’s. Supported by the brands, the development of the eSport is mostly financed by the ... -
Engaging the Arab female digital consumer: Is Souq.com seizing the opportunity in Saudi Arabia?
(Dublin Business School, 2019)Ever since businesses began embracing E-commerce, marketers have been on the pursuit of methods to benefit from this revolution and make use of the new facilities (Roosendaal and van Esch, 2007), however there is an apparent ...
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