Welcome to DBS eSource
DBS eSource is an online service hosting full content materials produced by Dublin Business School staff and students. It contains the full text of articles, theses, conference papers, book chapters and more. DBS eSource is an open access repository, with the aim of making all content as widely accessible as possible. Use the Browse functions on the right for an overview of relevant materials. For an advanced search click here.
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Application Responsiveness & Performance within PaaS on Azure Cloud using Benchmark Testing with JMeter/Azure Loadtesting
(Dublin Business School, 2022-05)This paper proposes that the same application running in a Platform as a Service environment, which provides the same performance, will behave differently when using different code bases. The same website has been built ... -
Understanding The Effectiveness and Perceived Trustworthiness of Customer Communication Across the Veterinary Pharmaceutical Industry in Europe: A Mixed Method Study
(Dublin Business School, 2022-05)The aim of this study is to investigate the effectiveness of client communication strategies used in the veterinary pharmaceutical sector in Europe. Two separate surveys are used assessing the difference in true levels ... -
A study on the role of brand community management on brand loyalty and customer retention for Irish coffee consumers.
(Dublin Business School, 2022-05)This dissertation investigates the role of Brand Community Management on brand loyalty and customer retention for Irish coffee consumers. Underpinned by previous literature, a deductive approach was used to test the ... -
Key Factors and Barriers Affecting the Adoption of Cloud Computing in the Irish Government
(Dublin Business School, 2022-05)In 2019 the Irish Government issued a cloud computing advice note informing all government agencies to adopt a cloud-first strategy. Research has highlighted many issues and challenges in adopting a cloud-first strategy, ... -
The Factors Affecting the Growth of the Smart Buildings Industry in the Irish Commercial Buildings Sector
(Dublin Business School, 2022-05)Smart Buildings are currently, and will continue to be one of the most important trends in the built environment and construction industries. While such buildings can bring many benefits to society, the environment, ...
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