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To identify and analyse how income and population is impacting on Generation X consumers shopping experience in retailing. And to investigate how retailers/brands are responding to the trends (identified above) which are impacting on Generation X consumers
(Dublin Business School, 2014)The purpose of this assignment is to investigate how income and population are impacting on Generation X consumers. The literature review will demonstrate how income has had a negative effect on the consumer and how ... -
To identify and explore the benefits of effective training and development for both organisation and employees of retail
(Dublin Business School, 2014)This research project will examine the benefits that effective training and development can have for both employees and a retailing organisation, looking specifically at areas concerning employee turnover, staff morale and ... -
To identify service quality gaps in the Irish financial services industry
(Dublin Business School, 2013)Despite the financial industry crash of 2008 not just in Ireland but on a global scale, the financial services industry remains a key cornerstone of the Irish economy and an important element of the Irish Government’s ... -
To identify that the Hollywood iconic status given to previous decades of film stars and celebrities is now dead and unlikely to rise again
(Dublin Business School, 2008)Between the years of 1907 and 1908, dramatic changes occurred in the American Motion picture production. New narrative forms of cinema such as dramatic films; comedy etc replaced and almost eclipsed the documentary form ... -
To investigate consumer brand loyalty in the Irish clothing industry (case study - Zara)
(Dublin Business School, 2015)Purpose – The ever changing market dynamics, customer preferences & choices, never ending advertisements, constant new updates, hourly discounts, lucky draws, loyalty programs, who dressed best, best sellers, out of stock ... -
To investigate customer perception towards retail loyalty programs and their role in in building brand loyalty: A case study of Dunnes Value Club card program
(Dublin Business School, 2019)AIM: The aim of this study is to investigate loyalty card programs offered by grocery retailers and their promotional benefits and drawbacks and whether they have any influence on brand loyalty. The research study, therefore, ... -
To Investigate the effectiveness of how motivation can impact on the organisation
(Dublin Business School, 2015)This research project will examine the effectiveness of how employee’s motivation can impact on the organisation, looking at certain areas concerning factors which motivate staff the most, for example career opportunities, ... -
To investigate the effectiveness of relationship quality in relation to enhancing the customer loyalty and the consumer buying behaviour among generation Y, using the example of cosmetic industry
(Dublin Business School, 2014)Current global competitive environment leads firms to develop and strengthen their relations with their customers. Customer relationship management (CRM) is a core organisational process that concentrates on establishing, ... -
To investigate the improvement of motivation within a matrix structure
(Dublin Business School, 2016)The concept of this paper is to discuss the issues hindering the improvement of motivation within a matrix structure in companies such as Google Ireland and to find the according solutions/objectives towards it. The research ... -
To leave or not to leave? A study of secondary school pupils' coping strategies and personality types
(Dublin Business School, 2009)Although there exists ample studies in relation to adolescent coping strategies and levels of self-esteem (Mullis, Ronald L., Chapman, Paula. 2000) there are few studies which focus on the relation between personality ... -
To test if exercise effects stress, self-efficacy and self-concept in university students
(Dublin Business School, 2014)The aim of this study was to determine if there was a correlation between exercise, stress, self-efficacy, and self-concept. 102 university students were used in this study, and a questionnaire based on these variables was ... -
To what extent do consumers feel that they can control the amount and type of their personal data that is used in marketing campaigns?
(Dublin Business School, 2015)Living in the internet age, any personal information we reveal and every action we take online is being recorded, processed, and analysed to generate enormous quantities of data. Any information, including our ages, ... -
The topic of sexuality within the therapeutic encounter : the therapists experience and viewpoint
(Dublin Business School, 2012)This research study seeks to explore psychotherapists’ management of the topic of sexuality in the therapeutic dyad. Specific interest is directed toward the real, authentic and ‘felt’ experiences of the psychotherapist ... -
Toward a responsible luxury in the hotel industry
(Dublin Business School, 2015)The problem: This paper investigates in the sustainable luxury strategy for the hotel industry in French Polynesia, with a particular focus on the Brando hotel. Indeed, the luxury hospitality industry has seen a growing ... -
Towards a cognitive definition of photographic media
(Dublin Business School, 2019) -
Towards systems semiotics: some remarks and (hopefully useful) definitions
(SemiotiX New Series, 2010-03)Investigations into semiotic theory typically begin with the fundamental question: what is a sign? A definition is then offered, usually quoted from an established authority (such as C. S. Peirce), to get the argument ... -
Towards the difference between neurosis and psychosis
(The School of Psychotherapy at SVUH, 2009)This paper recommends that clinicians attempting to differentiate the structures of neurosis and psychosis take account of Freud's thinking on the mental act of negation, based on his clinical practice, as well as Jacques ... -
Toxicomania and psychoanalytic treatment: double trouble
(JCFAR, 1997)In Jokes and their Relation to the Unconscious Freud analyses the technique of a joke about a dipsomaniac tutor. The joke goes as follows: ‘A man who had taken to the drink supported himself by tutoring in a small town. ... -
Trade union avoidance in foreign direct investment in Ireland
(Dublin Business School, 2007)The decline of trade unionism has been a feature of Irish society in recent years. As a result, considerable controversy surrounds the issue of union recognition in Irish industrial relations (IR), particularly in ... -
Trading customer service for lower airfares-A study to determine the degree to which Irish airline customers are willing to trade the curtailment of service for lower airfares
(Dublin Business School, 2001)The objectives in this dissertation are to determine a) the degree to which Irish airline customers are willing to sacrifice elements of service in order to benefit from lower airfares, b) whether there is a basic level ...