Browsing by Title
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Using Design Thinking to map the Customer Journey in a South Brazilian Steakhouse
(Dublin Business School, 2016)Purpose – The purpose of this study is to identify what aspects influence the Steakhouse X Customer Journey by developing a Map of all the touchpoints and consumer behaviours during this journey of interaction between ... -
Using electronic customer relationship management (e-CRM) practices to retain business customers: a French BMW car dealership case study
(Dublin Business School, 2018)The emergence of the Internet has conducted to a large amount of possibilities for both businesses and customers since the last years. One of them is related to customer relationship management, which became “e-CRM” by ... -
Using marketing strategies to gain a sustainable competitive advantage in the womenswear retail industry, with a specific focus on the high street fashion sector in Dublin.
(Dublin Business School, 2004)In our increasingly competitive market environment, a great amount of interest has been focused on how to gain a sustainable competitive advantage. The marketing literature affirms that companies should focus on developing ... -
Using Twitter data to identify public sentiment towards the COVID-19 pandemic in Ireland
(Dublin Business School, 2020)No abstract provided. -
Utilising game design to create engaging education: a framework for gameful learning
(Association for Computing Machinery, 2019)If educators were to be skilled game designers, then they would be better equipped to design engaging education scenarios. This research engages in studying commercial design of engagement in games, so educators may be ... -
Utilizing a self-case study assessment to enhance learning and facilitate the application of social cognition theory
(Dublin Business School, 2019) -
Utilizing Recommender Systems to Reduce Greenhouse Gas Emissions & Optimize Nutrition in Food Procurement
(Dublin Business School, 2021) -
Valuation of a blockchain-based virtual machine resolving interoperability
(Dublin Business School, 2021)New technology can be disruptive and sometimes it is hard to evaluate its impact and its value. Blockchain technology is still nascent and keep evolving to pace never seen before. To evaluate its value, society out a value ... -
Value at risk
(Dublin Business School, 2014)Sources of Market-based Risk Market risk is any risk of losses in a bank’s trading book due to changes in equity prices, interest rates, credit spreads, FX rates, commodity prices, and other factors. Refers to open (unhedged) ... -
Value enhancement through mergers and acquisitions. An empirical study from a mobile company in Nepal
(Dublin Business School, 2014)The globalisation and the desire for growth has become a major reason for the Merger and acquisition. To meet the growing demand of growth and the sharing of knowledge based resources has become a significant element in ... -
The value of integrative psychotherapy for women in prostitution
(Dublin Business School, 2018)The purpose of this research is to explore whether psychotherapy can help women who are currently affected by prostitution, bearing in mind that women, who are still working in the sex industry, may leave their ... -
Value of project management education in the information and communication technology undergraduate curriculum
(Dublin Business School, 2018)The research primarily focuses on the need of Project Management education and skills among the information and communication technologies’ undergraduates who the driving factor of an organization’s growth in terms of ... -
The value of relationship between trade unions and employees : a study concerning customer value and branding from public social insurances in Lower Saxony (Germany)
(2013)This study focuses on the parameters of the interaction between trade unions and employees of the public social insurance companies in Lower Saxony. Because of the decreasing number of trade union members the aim of the ... -
The value of social media in CRM : from CRM 1.0 to CRM 2.0
(Dublin Business School, 2012)Purpose - Through this master’s level thesis, the researcher wants to deeply study CRM and the value of linking social media to it. Specifically, the researcher wants to determine if there is a potential gap between ... -
Values, drugs & rock ‘n’ roll: the relationship between music preference, values, and attitudes to drugs
(Dublin Business School, 2020)The study aimed to explore the relationship between an individual’s music preference, how they value Stimulation and Conformity, and how this relates to their attitudes towards recreational drug use. Participants (N=791) ... -
Valuing equality in Irish social care
(Social Care Ireland, 2009)In this article the author critiques Irish social care by presenting an equality perspective on practice. An equality perspective involves developing emancipatory practices, that is, ways of helping that provide egalitarian ... -
The Vanishing Mediator and Linguistic Hospitality
(Department of Philosophy of the University of Santo Tomas (UST), 2010)In We, the People of Europe? Balibar argues for a Europe as the interpreter of the world, a ‘vanishing mediator’ translating languages and cultures. Ricoeur in his last works has considered translation as a paradigm of ... -
Variation in stress levels in the nursing profession : a comparison between dementia and geriatric nurses
(Dublin Business School, 2012)Background: Previous research has suggested a strong correlation between nurses’ occupational stress, and staff turnover (Hinshaw & Atwood, 1993) and suggested that Staff stress levels are affected by Occupational and ... -
Vicarious trauma and posttraumatic growth : a study of how interpreters working in psychotherapy are impacted by their work
(Dublin Business School, 2012)Findings are presented for a qualitative study that explored the potential vicarious traumatisation and posttraumatic growth experienced by interpreters working in psychotherapy with refugees and asylum seekers. Six ... -
A 'victim personality' : a comparison of victims of workplace bullying and non-victims on the EPQR-A
(Dublin Business School, 2005)The primary aim of this study was to examine the personalities of victims and non-victims of workplace bullying. Up to now research has proven inconclusive regarding the existence of a 'victim personality' with some ...