Browsing by Title
Now showing items 41-60 of 3430
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Advertising & public relations: a study of their histories and a hypothesis of their futures
(Dublin Business School, 2008)Advertising and Public Relations have been major forces in the shaping of the modern world. They are both two sides of the same coin, one clearly visible, the other only partially so. These two professions often share the ... -
Advertising ethics to children in India: A study of marketers' approach and parents' expectation
(2022-01)The aim of the research is to evaluate the impact of the current advertising ethics to children on brands and parents’ expectations. The researcher has used a qualitative research method by interviewing ten brand marketers ... -
Aesthetic judgement : investigating the role of implicit memory
(Dublin Business School, 2006)Participants (N = 88) were divided into control and experimental groups (41 and 47 respectively). The experimental group were primed by placing copies of works by Mondrian in their workspace for a period of two weeks. Both ... -
AEUP – Connecting university presses in Europe
(Hamburg University Press, 2019)New university presses are on the rise proving that this organisational form is still alive and kicking. Together with established university presses they play an important role in scholarly communication. Europe-focused ... -
Affairs of the heart : gender, personality, religiosity and parental relationship history as predictors of infidelity
(Dublin Business School, 2013)The aim of the study was to identify predictors of infidelity, and whether ‘Religiosity’ would inhibit such behaviour. A convenience sample of 110 part-time DBS students (57 male, 53 female) with a mean age of 30.86 years ... -
Affairs of the heart: gender, personality, religiosity and parental relationship history as predictors of infidelity
(Dublin Business School, 2013)Using a correlational design, the study aimed to identify predictors of infidelity and whether religiosity could inhibit infidelity. A convenience sample of 110 part-time DBS students (57 male, 53 female) with a mean age ... -
Affective forecasting ability : individual differences in emotional intelligence and prosocial behaviour
(Dublin Business School, 2016)Affective forecasting is the process of predicting how future events will influence our future emotional state, studies demonstrate we are not effective in this process. Recently research has begun to examine individual ... -
Affects of computer game playing on 11 - 14 year olds
(Dublin Business School, 2004)Computer Game Playing has become very much a part of our contemporary society. The objective of this study was to examine the experiences of children, and young adults, playing such games, to ascertain if there are any ... -
The affects of lying (deception), snooping (intrusive behaviour) and cheating (infidelity) in a romantic relationship and their use between genders
(Dublin Business School, 2015)The purpose of the research was to obtain first hand knowledge of the attitudes and behaviours between both male and female, third level college students in Ireland. The study aimed to explore if there was a difference ... -
The affects of stress in the hospitality industry on staff's personal lives : a comparison between departments
(Dublin Business School, 2007)The aim of this research is to investigate stress in the workplace, and its effects on the individual. Research studies (e.g. Nelson and Burke, 2002; Arnold, Cooper & Robertson, 1998) acknowledge that the relationship ... -
Age as an influencing factor for service recovery and compensation in the German public transportation sector
(Dublin Business School, 2013)The purpose of this thesis is to evaluate and analyse the attitude and behaviour of consumers of a certain age group towards service failures, service recovery and the elements that are included during the recovery process, ... -
Age comparison of attitudes towards the LGBTQ community in Dublin
(Dublin Business School, 2014)The aim of this research study is to compare and contrast the age groups when attitudes towards LGBTQI are compared, while likewise comparing the differences of opinion on this topic. Further study yielded information on ... -
The age of the female beauty democratization: An exploration of women’s behaviour toward fashion brand adverting in the French market
(Dublin Business School, 2019)The concept of female beauty democratization is a complex and wide subject. It concerns a growing number of publications in the media (social networks, advertisements, magazines...) representing women outside of the ... -
Age, gender and birth order as predictors of gender bias in children's attitude to toys
(Dublin Business School, 2014)The current study investigates if there is a relationship between gender bias relating to toys and the age, gender or birth order of a convenience sample of Irish National School Children. Seventy children from 3 age ... -
Age-related differences in response speed and accuracy on sequential responding tasks
(Dublin Business School, 2015)The aim of the current study was to investigate possible increases in variability of cognitive function and decline in sequential responding performance as a result of aging. Forty six participants, 23 younger (18 – 23 ... -
Aggression and exposure to violent video games: The role of agreeableness, neuroticism and empathy
(Dublin Business School, 2019)The aim of the current research focuses on whether the personality dimensions of agreeableness and neuroticism affected aggressive responses to violent video games. In addition to whether empathy levels would determine ... -
Agile practices and their impact on organizational culture: Perceptions of it employees operating in Ireland
(Dublin Business School, 2019)The Agile methodology was created on the premise of responding to projects uncertainties, involving a set of principles and practices to rapidly develop high-quality solutions, to encourage collaboration among team ... -
Agile project management methodology applied in large software development projects
(Dublin Business School, 2019)Traditional project management methodology – being inflexible- was unable to respond to varied and continuous customer requests in a quick changing software development environment. In contrast, Agile project management ... -
Agile project management methodology applied in non-software development industry
(Dublin Business School, 2016)Agile Project Management is a popular method within the Software Development area, and has been pointed as responsible to deliver faster projects where change is accepted and uncertainty managed. Nonetheless, the positive ... -
The air accident investigator - often the hidden victim?
(Dublin Business School, 2004)A total of 50 Air Accident Investigators (heretofore referred to as AAIs) comprising of 48 males and 2 females from international countries took part in this study. All respondents were self selecting. The aim of this ...