Browsing by Author "Gangadhar, Preetham"
Now showing items 1-1 of 1
-
Building customer loyalty: A case study of Indian telecom industry from customers' perspective
Gangadhar, Preetham (Dublin Business School, 2017)Purpose – The purpose of research is to explore the various factors/determinants/variables that influences customer loyalty. Based on the various factors/determinants/variables that influences customer loyalty the most ...