Browsing by Author "Halpin, Peter"
Now showing items 1-1 of 1
-
Like us : social media and its influence on consumer decision making, with reference to high-involvement products in Ireland
Halpin, Peter (Dublin Business School, 2013)Social media and social media marketing have revolutionised the way Irish companies promote their brands and talk to their customers, and as a result it has become an extremely „hot topic‟ within modern marketing. Through ...