Browsing by Author "Hanif, Emad"
Now showing items 1-1 of 1
-
Applications of data mining techniques for churn prediction and cross-selling in the telecommunications industry
Hanif, Emad (Dublin Business School, 2019)Customer Churn is a critical point of concern for organizations in the telecommunications industry. It is estimated that this industry has an approximate annual churn rate of 30% leading to a huge loss of revenue for ...