Browsing by Author "Madigan, Daire Liam"

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Trading customer service for lower airfares-A study to determine the degree to which Irish airline customers are willing to trade the curtailment of service for lower airfares

Madigan, Daire Liam (Dublin Business School, 2001)

The objectives in this dissertation are to determine a) the degree to which Irish airline customers are willing to sacrifice elements of service in order to benefit from lower airfares, b) whether there is a basic level ...