Browsing by Author "Nahum, Bryan"
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Measuring the impact on consumer loyalty of extending the product lifecycle through the offering of technological upgrades, a case study of Apple
Nahum, Bryan (Dublin Business School, 2016)Until now, the Apple brand has maintained a climate of constant fidelity to its user regarding his fetish product, the iPhone. This phone model has learned to evolve over time multiplying innovations and nearly 10 models ...