Browsing by Author "Naidu, Haripriya"
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What makes a SaaS company cross the chasm? – Analysing factors that make customers purchase a freemium service Naidu, Haripriya (Dublin Business School, 2019)Business softwares companies are moving to the cloud space to reduce infrastructure costs and ease accessibility to the users in the long run. Such softwares are coined as SaaS products that can be accessed from anywhere ...