Browsing by Author "Nakazawa, Mai"

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To investigate the effectiveness of relationship quality in relation to enhancing the customer loyalty and the consumer buying behaviour among generation Y, using the example of cosmetic industry

Nakazawa, Mai (Dublin Business School, 2014)

Current global competitive environment leads firms to develop and strengthen their relations with their customers. Customer relationship management (CRM) is a core organisational process that concentrates on establishing, ...