Browsing by Author "Rangasamy, Arvinth Kumar"
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Effectiveness & scope of cross-selling and co-branding among the consumers & the organizations
Rangasamy, Arvinth Kumar (Dublin Business School, 2013)The aim of this study is to find out the consumer’s interests towards cross-selling and co-branding strategy and also its effectiveness for the organizations. The study investigates various group of people in Ireland about ...