Browsing by Author "Sagolsem, Athoibi"

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Entrepreneurial marketing as sustainable competitive advantage for SME's: An exploratory study within the Irish flower industry

Sagolsem, Athoibi (Dublin Business School, 2019)

Entrepreneurial marketing is a combination of entrepreneurial skill and marketing skill, when applied, it brings out the best possible outcome from the non-conventional way. The core measuring dimensions - proactiveness, ...