Browsing by Author "Yakimets, Anna"

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How the factors of “social commerce constructs”, “perceive usefulness”, and “trust” shape the “intention to buy” of millennials

Yakimets, Anna (Dublin Business School, 2020)

This study was conducted in order to understand how social factors shape purchase intention in social commerce among millennials. According to the research, social commerce constructs, namely reviews, communities, ...