Browsing by Subject "Advertising"
Now showing items 1-17 of 17
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Advertising & public relations: a study of their histories and a hypothesis of their futures
(Dublin Business School, 2008)Advertising and Public Relations have been major forces in the shaping of the modern world. They are both two sides of the same coin, one clearly visible, the other only partially so. These two professions often share the ... -
Analysing the impact of social media marketing and online advertisements on consumer behaviour
(Dublin Business School, 2016)Purpose of the study The previous researches are being conducted to study the impact of the online marketing over the consumer behavior have failed to provide a concrete result. The previous researches are mostly related ... -
Creativity in advertising : does the use of threat appeal pay ?
(Dublin Business School, 2009)This dissertation begins with the study of the actual customer's behaviours toward advertising. The purpose of the research is to seek how the customers react toward ads using the threat appeal. In a first phase of her ... -
Exploring the impact of shock advertisement on students with culture as influential factor
(Dublin Business School, 2014)The main objective of this paper could be stated as to investigate the impact that shock advertisement brings to students while using culture as an influential factor. It can be said that this academic paper has three main ... -
Honesty and modesty in advertising
(Dublin Business School, 2007)‘Brands are claiming, over-claiming and laddering themselves into a morass of sameness, disbelief and confusion, but moreover a sea of distrust and this is a worrying place to be’ (Listone, 2005). This study begins with ... -
Investigating emotional responses towards brand advertising and its effects on self-esteem, narcissism and gender stereotypes
(Dublin Business School., 2017)This study investigated the emotional responses to brand advertising, whilst looking at its effects of self-esteem, narcissism and gender stereotypes, between a sample size of 98, 26 individuals were “male”, 70 were “female” ... -
Issues of food advertising on children
(Dublin Business School, 2016)Children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, ... -
Magazines’ advertising of French cosmetics brands in China: strategies influenced by a culture
(Dublin Business School, 2015)Purpose of this paper: The aim of this research was answering the research question: what are the influences of Chinese culture on advertising strategies of French cosmetic brands in Chinese magazines? The researcher had ... -
Neuromarketing - fundamentals and insights for advantageous advertising in a luxury watch context
(Dublin Business School, 2015)Advertising effectiveness has received attention from academic researchers in the neuromarketing field. However, the emerging character of the discipline implicates that research has been limited and many key areas remain ... -
Online social networking as and advertising medium : footwear sales industry, Ireland
(Dublin Business School, 2008)This dissertation illustrates why some footwear sales companies in Ireland are resistant to using social networking advertising while some companies in the same industry are using this medium extensively to advertise their ... -
The role of media and it's effect on self objectification, body dissatisfaction and self-esteem
(Dublin Business School, 2012)In this study we employed an experimental in between design to investigate the effects of media exposure on participant levels of self-esteem, body dissatisfaction, trait and state self objectification. To collect ... -
The Sport Sponsorship of disabled athletes and its impact on consumers and companies
(Dublin Business School, 2015)This cross sectional study examined whether the sport sponsorship of local disabled athletes could somehow help companies to reach their business goals and improve their results, thanks to the influence this sponsorship ... -
A study of Irish consumers' attitudes towards alcohol brand sponsorship
(Dublin Business School, 2009)Sponsorship is a fast growing form of marketing, especially with large multinational companies sponsoring sporting events. In view of the above fact, it is impossible to identify any major event that is not sponsored some ... -
A study of Irish female attitudes towards fashion video advertising on Facebook and YouTube
(Dublin Business School, 2016)“Attitude is one of the most essential issues in advertising effectiveness” (Saadeghvaziri, Dehdashti and Askarabad 2013). Advertising is constantly evolving and at an unprecedented rate. An advertisers’ main objective in ... -
To examine the effectiveness of in-game advertising when targeting the ad-avoidant generation
(Dublin Business School, 2010)“Games are now an important form of family entertainment. More and more adults play video games with their children and teens are even playing games with their parents. Advertisers will soon realize they can reach the whole ... -
"Unethical advertising through social media" -A case study investigating ethical marketing issues in fast food industry of Ireland
(Dublin Business School, 2018)Purpose of the study Previous many researches have been conducted to study the attitude of the consumer towards the unethical advertising but have failed to provide tangible results. The previous researches were focusing ... -
The UNLV (University of Nevada, Las Vegas) African Americans undergraduate students perception of advertising spots
(Dublin Business School, 2016)When looking toward the future prospects of the African American demographic some key factors indicate a fertile economic opportunity for corporations. Their $1.03 trillion growing buying power is a target to definitely ...