Browsing by Subject "Beer industry"
Now showing items 1-2 of 2
-
Craft beer: marketing strategies to survive the bubble bursting
(Dublin Business School, 2018)The craft beer industry is one of the most rapidly growing industries in Ireland. Many new companies have established over the last few years. From humble beginnings, craft brewers who had a passion for producing artisanal ... -
Perceptions of craft beer brands as determined by female consumers in Ireland
(Dublin Business School, 2018)Within the ever-increasing competitive craft beer industry in Ireland, developing and managing strong brands is critically important for company survival and success. Females are the fastest growing customer segment within ...