Browsing by Subject "Digital marketing"
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The perception of Toulouse’s student millennials regarding French organic wine: impact of digital marketing
(Dublin Business School, 2018)In France, organic agriculture is expanding through the years. Nowadays, all the different sectors of the market are concerned about organic : food, textile, drinks… even the vineyards are concerned. In fact, wine industry ... -
Proposition of branding strategies intended to initiate growth for the FC Nantes’ fan base by focusing on millennials living in the north-west of France
(Dublin Business School, 2018)The main purpose of this research is to identify the uses and habits of the Millennials living in the north-west part of France, as a football supporter and in the context of this work as a supporter of FC Nantes. The ...