Browsing by Subject "Generation Y"
Now showing items 1-14 of 14
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Are Irish banks meeting the expectations of Generation Y?
(Dublin Business School, 2018)The purpose of this research is to gain a new perspective from the other side of the table, to find out if the expectations of Gen Y are being met with the current plan of action of the banks. The main purpose of the ... -
Assessing and predicting the influencing factors of personal financial decisions by the millennial generation in Ireland
(Dublin Business School, 2018)This research investigates the key influencing factors of personal financing and risk tolerance of millennials in Ireland. The four-influencing factor on the basis of which the research was analysed were: financial literacy, ... -
Attitude of the millennial generation towards cryptocurrency
(Dublin Business School, 2019)The purpose of this study was to analyze and understand the attitude of the millennial generation towards cryptocurrency. This topic of Cryptocurrency is in the growth stage and hence the understanding of the attitude of ... -
Box room dreams: How living status influences subjective well-being in the Y generation
(Dublin Business School, 2019)The aim of this study was to examine the influence of living status on Generation Y’s SWB. Using a correlational quantitative design online survey responses were analysed from 107 Irish residents (20-35 years). Variables ... -
Capturing millennials and driving purchase: pop-up stores' retail strategy approaches in Paris
(Dublin Business School, 2018)Purpose: Today the retail sector is challenging, the pop-up store is a new tool of the marketing strategies. The purpose of this paper is to understand why pop-up stores match with millennials’ shopping expectation. It ... -
Destination image and millennials: case study Lebanon
(Dublin Business School, 2018)Tourism is one of the fastest and steadiest growing industries globally. With more travellers every year and more demand for non-mainstream experiences, destination image represents a research area within tourism that is ... -
An exploration of how ethics and sustainability influence the purchase decision of millennials in the coffee industry in Ireland
(Dublin Business School, 2019)Consumer behaviour is a popular topic among authors in the marketing field. It may be due to difficulties in understanding and predicting what will affect consumers when purchasing a product or service. The ethical and ... -
Factors affecting social media communication of millennials and the influence of social media on their behaviour
(Dublin Business School, 2019)Social media has overtaken the world by its advancement in technology enhancing the way people communicate with each other. The generation that has benefited the most and also been compromised by this are the “millennials”. ... -
Millennials and Generation X usage of social media, websites, and mobiles apps in each stage of the journey to purchase fashion products in Dublin, Ireland
(Dublin Business School, 2018)In the digital era, the amount of options that consumers have to interact with brands online has increased considerably. Many aspects are involved in the way people select their preferred channel, either to interact with ... -
New consumers and new technologies: How manage them inside malls through marketing?
(Dublin Business School, 2019)The objective of the study conducted is to analyse how mall are integrating new factors as new consumers and new technologies in their marketing strategy. The research evaluates what are the new challenges they have to ... -
The perception of Toulouse’s student millennials regarding French organic wine : impact of digital marketing
(Dublin Business School, 2018)In France, organic agriculture is expanding through the years. Nowadays, all the different sectors of the market are concerned about organic : food, textile, drinks… even the vineyards are concerned. In fact, wine industry ... -
The perception of Toulouse’s student millennials regarding French organic wine: impact of digital marketing
(Dublin Business School, 2018)In France, organic agriculture is expanding through the years. Nowadays, all the different sectors of the market are concerned about organic : food, textile, drinks… even the vineyards are concerned. In fact, wine industry ... -
Retention of millennials in IT departments in Ireland
(Dublin Business School, 2019)Employee turnover is one of the major issues that organizations are facing. It is important to find the expectation and satisfaction of employees working in the organization to reduce the turnover cost and retain the ... -
Social media micro-infleuncer marketing and purchasing intention of millenials: The role of perceived authenticity and trust
(Dublin Business School, 2019)All over the world marketers have been talking about Social Media Micro Influencer. The idea that normal users can have an enormous impact online is not new. What is rather recent is the concept of people with smaller ...