Browsing by Subject "Marketing research"
Now showing items 1-20 of 26
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An analysis of consumer buying behaviour in the coffee shop industry
(Dublin Business School, 2009)This dissertation attempts to address the question of consumer buying behaviour in the coffee shop industry. The researcher feels that although much research is done on the subject of consumer buying behaviour in general ... -
The application of integrated marketing communications by micro enterprises in the Republic of Ireland
(Dublin Business School, 2013)This study has been carried out to analyse the application of integrated marketing communication campaigns within micro businesses. This research has addressed the impact that IMC can have on micro business and the practical ... -
Customer Satisfaction & The Irish Service Industry
(Dublin Business School, 2001)In recent years there has been a radical shift by management in Ireland towards importance attributed to the services and more significantly how to satisfaction of customers with this industry. However, limited evidence ... -
The effect of foreign exchange rates on oil prices in oil retail companies Ireland
(Dublin Business School, 2015)To better understand the link and relationship between exchange rate and retail oil prices, this paper has studied the effect of exchange rate on oil price (Petrol, Diesel) in Oil retail service stations in Ireland. In ... -
An explanatory study on the impact of social CRM on the organizations’ market orientation
(Dublin Business School, 2013)The purpose of this research is to provide knowledge for academics and industry societies about social media, social CRM and market orientation concepts and to discover how social CRM is affecting organizations’ behaviour. ... -
The feasibility of a speech and language therapy application in India
(Dublin Business School, 2015)The use of electronic devices seems to be a common practice for various medical purposes including the speech and language therapy application (app) industry. However, there was no evidence of any qualitative research done ... -
French and American women's soccer : evolution and comparison of markets. What are the differences between women's soccer market in France and in the USA?
(Dublin Business School, 2014)Purpose: Through this dissertation, the researcher will make a comparative analysis of the American and the French women’s soccer market. The aim of this comparison is to understand the development of both markets, ... -
Hybrid segmentation as pursued by international supermarkets to segment customers : Ireland and China compared
(Dublin Business School, 2008)Globalization brings massive opportunities to international enterprises to operate and expand their businesses in international markets. Consumer segmentation strategy is one of the most widely used marketing strategies ... -
The influence of branded mobile applications on consumers’ perceptions of a brand : the importance of brand experience and engagement
(Dublin Business School, 2014)Purpose: This study aims to understand the real impact of branded mobile applications on consumer’s brand perception. Secondly, this study also aims to understand the importance and influence of the design of the application, ... -
An investigation based on brand awareness in the video-games industry
(Dublin Business School, 2010)Purpose : The paper aims to investigate brand equity in the Video-Games Industry. The objectives are, to find out what the most known brands are, if there is a difference in level of awareness between France and Ireland ... -
An investigation into the home decoration market in Ireland
(Dublin Business School, 2010)The focus of this dissertation is an investigation on the home decoration market in Ireland. The goal of this study is to determine if a market exists for home accessories which come from a company based in France. To ... -
An investigation into the significance of content marketing through social media for fitness industry in Ireland
(Dublin Business School, 2015)Marketers today place a significant amount of trust on social media, around 92% marketers indicate that social media is good for their businesses. With the growth of technology most Irish companies are employing some form ... -
An investigation of extreme sports sponsorship in the Irish market
(Dublin Business School, 2009)The purpose of this study is to gain an insight into the sports sponsorship process, to understand the main objectives, advantages and disadvantages of sponsorship and to see if they apply to extreme sports sponsorship, ... -
An investigation of television and sport sponsorship in the Irish market
(Dublin Business School, 2008)The use of sponsorship is rapidly growing in the Irish market. Sponsorship has grown to be an important part of the marketing communication mix for companies over the past decade and has been inserted significantly into ... -
An investigation of the relationship between product placement and purchase intention within the luxury market
(Dublin Business School, 2013)The purpose of this dissertation is to investigate the relationship between product placement and purchase intention within the luxury market. After providing an overview of previous studies about the practice of product ... -
Measuring service quality in the Irish retail sector : applying the SERVQUAL model to Identify service quality gaps
(Dublin Business School, 2015)In a hyper-competitive market, the customer enhancement is challenging, when it comes to a business and its growth strategy, change is constant. The ongoing state of flux is forcing the businesses to continuously optimize ... -
Mexico : case of an opportunity
(Dublin Business School, 2001)The current global trend forces firms to find the best opportunities to invest and enhance their skills to compete globally. The strong competition given among merging economies to attract investment and businesses, implies ... -
Neuromarketing - fundamentals and insights for advantageous advertising in a luxury watch context
(Dublin Business School, 2015)Advertising effectiveness has received attention from academic researchers in the neuromarketing field. However, the emerging character of the discipline implicates that research has been limited and many key areas remain ... -
Popularity of brand communities among Generation Y
(Dublin Business School, 2009)The purpose of this dissertation is to analyse the popularity of brand communities among Generation Y. The researcher firstly deeply defines, through a critical literature review, the main concepts of this dissertation ... -
Post purchase cognitive dissonance in young European fashion clothing consumers.
(Dublin Business School, 2009)The aim of the research is to find out whether young European youngsters in the age group 18-27 years working in a multinational company in Dublin, experience cognitive dissonance after purchase of fashion clothing like ...