Browsing by Subject "Marketing research--Methodology."
Now showing items 1-2 of 2
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The Effects of Social Desirability on Reported Attitudes towards Sustainably Produced Food.
(Dublin Business School, 2022-05)The primary aim of this research was to examine the effects of social desirability (SD) on reported attitudes towards sustainably produced food. A quantitative online questionnaire was created via Microsoft Forms. 178 ... -
Exploration of a socio-cultural anthropological approach to humanistic marketing in the French toy sector.
(Dublin Business School, 2022-01)In today's capitalist Western society, the field of marketing has become synonymous with manipulation. Indeed, with the development of new technologies and the use of user data as new indicators, marketers now have the ...