Browsing by Subject "Neuromarketing"
Now showing items 1-1 of 1
-
Neuromarketing in Ireland- an investigation on millennials attitudes towards neuromarketing in the era of GDPR
(Dublin Business School, 2018)Companies and marketers are facing the increasingly difficult to study the changing consumer behavior. Ingwer (2012, p.20) affirms that “customer satisfaction is used by 90 percent of companies as a benchmark for success”, ...