Now showing items 1-2 of 2

    • Ethical Business Effect on Consumers Purchase Decision 

      Valdez, Tania (Dublin Business School, 2022-01)
      The research aim of this study is to analyse the influence of ethical business of the purchase decision of the consumer. The methodology of the research was quantitative and was conducted using a Survey method. An online ...
    • Shop now! Impact of social media on purchase intention of millennials 

      Ferro, Manuella (2022-01)
      The aim of this research is to understand how brands can create a better experience for millennials in social media. This research project will provide an overview of customers' buying process and use of social media. ...