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    • Assessing the impact of social media marketing on buying behaviour of pet owners in Ireland 

      Venkatesh, Aishwarya (Dublin Business School, 2020)
      Social media marketing is a process that allows businesses to introduce their products or services to consumers and many companies are looking out for ways to enhance the selling of goods or services. Consumer buying ...
    • Mental health and pet ownership 

      Ivanova, Teodora (Dublin Business School, 2019)
      Mental health is an ever growing interest both within society and psychology. Because the importance of our pets plays an important and crucial part in our lives, this study set out to find significant results between our ...