Browsing by Subject "Sales promotion"
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Comparative study of impulse buying behaviour of Indian students in Dublin and in India
(Dublin Business School, 2019)Impulse buying by consumers form a key part of buying in some product types. Various researches in the United States stated that impulse buying behaviour of the customers adds up to 80% of all shopping in certain product ... -
Sales promotion: a comparative between price-volume discount and its impact on online impulse buying behavior
(Dublin Business School, 2020)This research investigates and explores the influences of sales promotion on online impulse buying behaviour of consumers by comparing between the two (2) most widely used forms of sales promotion, namely, price discounts ...