Browsing by Supervisor
Now showing items 1-10 of 10
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Enabling strong relationships with individual customers by allowing to personalize loyalty programs of the Irish retail online brands
(Dublin Business School, 2019)PURPOSE This research aims at studying the dynamics and mechanism of the marketing concept called loyalty and how it is integrated in the marketing objective of a brand to maintain a strong relationship among the customers ... -
Exploring the relationship between a commercial building with healthy features and its occupants (the employee) well-being in Ireland
(Dublin Business School, 2018)Purpose: The aim of this study was to explore the relationship between a commercial building with healthy features and its occupant (the employee) Well-being in Ireland. This study will also set to explore the perceptions ... -
How does using Salesforce CRM affect the customer satisfaction in Indian SMEs
(Dublin Business School, 2019)The research study is based on the salesforce Customer Relationship Management (CRM) for Small and Medium Enterprises (SMEs) in India. The study is focused on identifying the possibility of success insurance by implementing ... -
HR intrapreneurship and business strategy and their effects on innovation practices on IT multinationals
(Dublin Business School, 2019)This academic research brings up concepts such as intrapreneurship, business strategy and innovation to a multinational business environment, such concepts have been studied previously in different settings, however, ... -
The impact of digital education systems on Brazilian public schools in Sao Paulo state
(Dublin Business School, 2018)The teaching and learning in Brazil has shown poor performance when compared to developed countries. Given this scenario, the desire to evaluate what has been done by the government and the schools to change this panorama ... -
Impact of emotional intelligence competencies on sales performance of employees in surgical trading firms in Pakistan
(Dublin Business School, 2018)Emotional intelligence is the ability to realize and understand one’s own emotions to understand other people’s emotional reactions which results in better, deeper and stronger relations. Establishing such relations with ... -
Impact of work force diversity within Irish nursing homes on management practices to gain competitive advantage
(Dublin Business School, 2018)Implementing diversity in workplace has its advantages and disadvantages in the respected field of operation. The main aim of the research is to analyse the impact of workplace diversity within the Irish nursing homes on ... -
New consumers and new technologies: How manage them inside malls through marketing?
(Dublin Business School, 2019)The objective of the study conducted is to analyse how mall are integrating new factors as new consumers and new technologies in their marketing strategy. The research evaluates what are the new challenges they have to ... -
Perception of DBS masters students towards opt-in email marketing in the online retail of apparels
(Dublin Business School, 2019)This study is aimed to understand the perception of the master students towards email marketing of online retail stores and what type of email are more effective in email marketing campaigns. For primary research mixed ... -
What makes a SaaS company cross the chasm? – Analysing factors that make customers purchase a freemium service
(Dublin Business School, 2019)Business softwares companies are moving to the cloud space to reduce infrastructure costs and ease accessibility to the users in the long run. Such softwares are coined as SaaS products that can be accessed from anywhere ...