Browsing by Supervisor
Now showing items 1-5 of 5
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The importance of the Internet within pharmaceutical industry
(Dublin Business School, 2016)Non Adherence to long medications is affecting the income of companies as well as patients health. The scope of this issue increases when the patients are young. The Internet is considered as an effective tool to improve ... -
The influence of country-of-origin on Irish consumers’ decision-making
(Dublin Business School, 2015)The purpose of this study is to examine the Irish country-‐of-‐origin effect and its impact on Irish consumers’ decision-‐making when it comes to purchasing grocery products. There are many apposing theories on the ... -
Key differences in online clothes shopping behaviour between Generation Z and Generation Y in Ireland
(Dublin Business School, 2020)The importance of understanding shopping behaviour of consumers cannot be underestimated. The purpose of this study is to identify the main determinants and motivational factors that differentiate Generation Z (Age:18-24) ... -
Role of communication in maintaining quality and timely delivery of IT project activities
(Dublin Business School, 2020)Maintaining Quality and Timely Delivery of IT Project Activities. Communications play a major role in any project's progress. Communication skills are the main factor for project progress in any successful project where ... -
Understanding the power of social media through an examination of participants' behaviour on French charity sports events
(Dublin Business School, 2016)The world of communication has seen tremendous changes since social media appeared about 10 years ago. When social media changed the businesses’ landscapes and communication strategies, it also changed the consumers and ...