Browsing by Supervisor
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A comparison of consumer behaviour in the electric bicycle industry between China and Ireland
(Dublin Business School, 2008)In the international marketing, there are a number of scholars who try to refute the argument about the homogenization of consumer behavior across countries. The purpose of this study attempts to reveal if the consumer ... -
The impact of joint ventures between domestic and foreign operators in the international hotel industry in China
(Dublin Business School, 2007)A joint venture is a type of business relationship consisting of at least two parts, and each party to the business relationship will have some rights with respect to business decisions, and each party will share both risk ... -
International cross-border study on the potential strategic opportunities for Irish and French manufacturing SMEs to use e-procurement
(Dublin Business School, 2007)Nowadays, in our increasingly global, dynamic and competitive business environment, manufacturing SMEs need to be “born-global” and to find ways to become internationally competitive. E-procurement appears to be an effective ... -
International cross-border study on the potential strategic opportunities for Irish and French nlanufacturing SMEs to use E-procurement
(Dublin Business School, 2007)The Internet phenomenon has brought considerable opportunities for industrial firms to maximise their existing purchasing processes. Initially, this paper explores the strategic business opportunities that "eprocurement" ... -
Investigating merger strategy as a means of entry to the Chinese life insurance sector
(Portobello College, 2006)Since China's entry into the World Trade Organization, the Chinese Insurance Industry has opened up; various issues have emerged, including with respect to the regulatory framework, structuring options, recent regulatory ...