In the international marketing, there are a number of scholars who try to refute the argument about the homogenization of consumer behavior across countries. The purpose of this study attempts to reveal if the consumer ...

Nowadays, in our increasingly global, dynamic and competitive business environment, manufacturing SMEs need to be “born-global” and to find ways to become internationally competitive. E-procurement appears to be an effective ...

Since China's entry into the World Trade Organization, the Chinese Insurance Industry has opened up; various issues have emerged, including with respect to the regulatory framework, structuring options, recent regulatory ...