Browsing by Supervisor
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An analysis of tools and best practices in environmental management of chemical industries in India
(Dublin Business School, 2019)This research study is mainly focused on evaluating the tools and practices of environmental management adopted by the chemical industries with specific reference to India the prime objective of the research study is to ... -
Evaluating the impact of GST on the textile industry in India
(Dublin Business School, 2019)GST reform in India has completely changed the perspective of indirect tax system bringing majority of the taxes on goods and services levied on traders, manufactures and sale and consumption of goods and services into ... -
#Influenced: The Impact of Influencer Marketing on the Travel and Tourism Industry of Ireland. A qualitative study.
(Dublin Business School, 2021)This research project aimed to investigate how influencer marketing impacts the sale of services in the travel and tourism industry in Ireland. This research was focused on this specific industry for multiple reasons. Some ... -
Integrated but differential: an analysis of the preferences of marketing communication channels of consumers in Ireland
(Dublin Business School, 2018)Marketing communications are one of the most difficult but fundamentally vital components of modern marketing. With the explosion of new digital media options in the recent years, this challenge has been made even more ... -
Internationalisation of SME’s
(Dublin Business School, 2019)This research study was conducted in order to identify if the Small Medium Sized Enterprises needs a strategy to successfully globalise. It will guide through the literature review which represents the studies conducted ... -
Sales promotion: a comparative between price-volume discount and its impact on online impulse buying behavior
(Dublin Business School, 2020)This research investigates and explores the influences of sales promotion on online impulse buying behaviour of consumers by comparing between the two (2) most widely used forms of sales promotion, namely, price discounts ...