Browsing by Supervisor
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Analysing and comparing the impact of online and offline marketing strategies in generating customer retention and attraction- A closer study over Puma, UK
(Dublin Business School, 2020)The study is conducted to understand the impact of online and offline marketing strategies in increasing consumer retention and attracting clients by evaluating the marketing strategies of PUMA. Online mode of marketing ... -
Consumer behavior in Ireland: an analysis of the barriers to purchase sustainable clothing.
(Dublin Business School, 2021)This study aimed to understand the contradiction among consumers in Ireland, who stated they are willing to buy sustainable clothing, but few of them convert this intention into behavior, generating an intention-behavior ... -
Identification of ways in which brand image gets impacted due to online advertisements adopted by an organisation: a case study of Zara
(Dublin Business School, 2020)The main aim of the research is to identify the ways in which the brand gets influenced due to the online advertisements of Zara. For analysing the objectives developed thereon, correlational design, positivism paradigm ...