Browsing by Supervisor
Now showing items 1-18 of 18
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An exploration of how ethics and sustainability influence the purchase decision of millennials in the coffee industry in Ireland
(Dublin Business School, 2019)Consumer behaviour is a popular topic among authors in the marketing field. It may be due to difficulties in understanding and predicting what will affect consumers when purchasing a product or service. The ethical and ... -
Exploratory study on the influence of agile on project management of outsourced software projects in India
(Dublin Business School, 2017)The global demand for more efficient and usable software is constantly growing with a high attrition rate of outdated software. The software industry has grown exponentially over the last decade and operates globally in ... -
Exploring manipulation, empathy and social irritability as social IQ`s segments affecting managerial effectivity. Uses and limitations of postmodern demand, financial sector Dublin 2016. (*effectivity - the level of results from the actions of managers when demonstrating of effectivity in the workplace help produce high-quality results)
(Dublin Business School, 2016)This paper, explores a powerful effect of Social IQ on the effectivity of managerial performance. The research was focused on the problem of Social IQ competences among the members of operative management within the randomly ... -
Exploring the Irish consumers intention to use location-aware mobile advertising and its effects on consumer brand loyalty. A study of the Irish FMCG market from the consumer perspective
(Dublin Business School, 2015)This dissertation seeks to assess if location based marketing is an effective communication tool for Fast Moving Consumer Goods (FMCG) manufacturers in building consumer loyalty. It will be conducted from the consumer ... -
Factors Influencing delays and cost overruns on construction projects in Nigeria; propose mitigation strategy
(Dublin Business School, 2016)Delay in the Construction Industry is a global phenomenon, which affects project completion and general performance, with regards to quality, time and cost. Delays are known to result to projects failures, increased cost, ... -
Government intervention in the financial market during recession
(Dublin Business School, 2010)The current state of the economy shows a clear indication that there is a global recession and the financial markets are crumbling. The property bubble has burst, GDP has dropped more than predicted in the last two years, ... -
How can you lead Generation X and Generation Y - what leadership styles, theories and approaches are there available to help leaders ?
(Dublin Business School, 2009)Leadership is a much studied topic with this in mind in the following chapters you will read all about leadership. I have in my thesis gone through Generational Leadership, what it is and what are the differences of ... -
Impact of job instability among bank customers on loan sanctioning by Indian Banks
(Dublin Business School, 2016)Commercial banking sector is considered to be the driving engine of India’s economy (Datta and Gupta, 2009). Indian banking industry is the biggest employer (Vairagkar, 2014) and employs nearly 1.2 million people according ... -
The impact of the staff turnover in Dublin’s hospitality industry
(Dublin Business School, 2017)This present study aims to identify the impact of employee turnover in the hospitality industry, more specifically in bars and restaurants. The study was applied in a well-known bar located in Dublin’s city center. Staff ... -
Indian middle class purchase cecision and consumer behavior and towards automobile sector
(Dublin Business School, 2014)The phenomenal expansion of the Indian economy has given a boost to the Indian middle class household and has led to creation of new customers that has invited large conglomerates to various market sectors in India. ... -
Investigating if alternative approaches should be implemented in order to reduce homelessness in Dublin
(Dublin Business School, 2019)This is an academic investigation for the Dublin Business School by Patrice O’Sullivan, an MBA graduate in 2018. This dissertation will discuss homelessness in Ireland and look at the ongoing discussions around ending the ... -
The investment behaviour of retail investors. Role of individuals' financial behaviour in the Spanish Securities market
(Dublin Business School, 2014)The aim of the research paper is to examine and better understand the capacity of individual investors to adequately invest on the Spanish stock market (BME) and how their decisions and choices made in this financial ... -
Ireland as a new destiny for Brazilian nurses
(Dublin Business School, 2018)The purpose of the research topic is to evaluate the motivations that would drive Brazilian nurses to immigrate to Ireland for working. The focus are Brazilian nurses in general, registered, technicians and assistants, who ... -
Marketing rural tourism - an analysis of the development and adoption of marketing strategies by small, family owned, peripheral, rural-tourism businesses
(Dublin Business School, 2014)This thesis investigates the place-based adoption of marketing philosophies by small, family owned rural tourism business in South West Mayo. It provides insights into the motivations of the owner/ managers, their understanding ... -
The post-recession customer : a marketing perspective
(Dublin Business School, 2010)Purpose of this Research: In order to help companies interested in elaborating their pro-active “post-recession” marketing strategies, this research investigates the post-recession customer. More precisely, this research ... -
The risk management in environmental protection of South Africa. The investigation of implementation risk assessment methods, tools and its effectiveness in practice
(Dublin Business School, 2014)The purpose of the research topic is to evaluate the performance of risk management in environmental protection. The focus area is represented by South African National Parks and other protected areas in the country. It ... -
A study of how to increase revenues among league of Ireland football clubs through marketing activities
(Dublin Business School, 2015)The aim of this thesis is to find out how League of Ireland football clubs can increase their revenues through marketing activities. The paper contains a literature review which includes concepts such as the football brand, ... -
Study on the reason behind the unpopularity of green construction among residential buildings in Kerala and to find out the factors that can improve the green construction in Kerala
(Dublin Business School, 2018)This paper explores the impact of green construction in the modern world. It mainly discusses the problems faced in the construction sector in Kerala, which lies in southern part of India. The present research showed that ...