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(Dublin Business School, 2019)No abstract provided.
(Dublin Business School, 2020)The self-driving cars are said to be the future of the automotive industry. The automotive industry was one earliest to adopt the artificial intelligence for the deployment in its products since the 1980’s. A 7 set ...
To engage or not: Identifying the content characteristics of brand Instagram stories that impact engagement behaviour in Irish consumers. (Dublin Business School, 2020)Social media networks have significantly changed the way consumers engage with brands in the online space, with Instagram Stories among the most recent feature to make an impact. The aim of this study is to identify the ...