Browsing by Supervisor
Now showing items 1-8 of 8
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Empirical study of the effects of mobile augmented reality marketing as a communicative marketing vehicle with particular focus on consumer behaviour, brand value and customer retention
(Dublin Business School, 2013)The present research aimed to examine possible impacts of mobile Augmented Reality (AR) marketing on marketing outcomes like a change in consumer behaviour, brand value and costumer retention. For this purpose the relation ... -
Empowerment effects on consumers' behaviour and attitudes in the outdoor sports market
(Dublin Business School, 2013)Because of consumers wake up and discover of the industrial practices, firms had to find a new strategy to answer to the new consumers‘ wants. To face their increasing want for ethic marketing and industry, one of the ... -
How the internet influences brand awareness : the internet's impact on small businesses' marketing communications - a Nolan Kitchens case study
(Dublin Business School, 2009)Today, businesses operate in an increasingly competitive market that's been influenced by the digital revolution which has fragmented markets and given rise to a new generation of consumers. This means that marketers have ... -
An investigation into an essential combination of criteria required for effective performing virtual teams
(Dublin Business School, 2007)Organisations are increasingly using innovative means to increase productivity and virtual teams provide a proven flexibility enabling them to migrate from the traditional collocated team structures to decentralised team ... -
Ireland needs a 21st century knowledge based economy
(Dublin Business School, 2009)Purpose of the Research: This paper aims to examine academic research and industry evidence to prove that Ireland has the framework and capabilities in place to achieve the critical success factors necessary for a ... -
Post purchase cognitive dissonance in young European fashion clothing consumers.
(Dublin Business School, 2009)The aim of the research is to find out whether young European youngsters in the age group 18-27 years working in a multinational company in Dublin, experience cognitive dissonance after purchase of fashion clothing like ... -
A study of VOIP technology getting preference over international calling cards
(Dublin Business School, 2009)In this globalised world where population is at the rise and there is always a need seen in terms of effective communication systems, technologies are becoming increasingly obsolete. This is predominantly for the reason ... -
To investigate consumer brand loyalty in the Irish clothing industry (case study - Zara)
(Dublin Business School, 2015)Purpose – The ever changing market dynamics, customer preferences & choices, never ending advertisements, constant new updates, hourly discounts, lucky draws, loyalty programs, who dressed best, best sellers, out of stock ...