Browsing by Supervisor
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Analysing the changes in mobile technologies and how they have impacted on consumer purchase behaviour in clothing retailers
(Dublin Business School, 2014)The researcher analyses changes in mobile technologies and how it has impacted on consumer purchase behaviour. As a result of the researchers findings they ultimately decided further investigation would broaden data available ... -
Technology in the retail industry. To investigate whether generation y are more likely to purchase online as opposed to using the traditional bricks and mortar retailer
(Dublin Business School, 2015)The purpose of this study is to investigate Generation Y’s opinions and attitudes towards technology in the retail industry and the main drivers responsible for this shift in attitudes. Both primary and secondary research ...