Browsing by Supervisor
Now showing items 1-9 of 9
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Craft beer: marketing strategies to survive the bubble bursting
(Dublin Business School, 2018)The craft beer industry is one of the most rapidly growing industries in Ireland. Many new companies have established over the last few years. From humble beginnings, craft brewers who had a passion for producing artisanal ... -
Digital collaboration tools and their impact on team building
(Dublin Business School, 2017)To respond efficiently to todays’ globalized world, companies had to create new structures and thus overcome barriers of culture, time, space, etc: The virtual teams needed solutions to collaborate. At the beginning, a lot ... -
Esports sponsorship effectiveness on brand awareness and brand image
(Dublin Business School, 2016)Competitive computer gaming (eSports) has emerged as an important aspect of virtual-world consumption. The primary motivation of this paper is to investigate the impact and effectiveness eSports sponsorship has on a brand. ... -
An exploration of social media strategies in the Meeting, Incentive, Conference, Exhibition; (MICE) market in France
(Dublin Business School, 2018)The 21st century is marked by a new global business world in which companies face new challenges, and are presented with new opportunities. In a highly competitive and interconnected world, social media is becoming a ... -
The impact of consumers‘ actual behaviour on social media on their purchase behaviour
(Dublin Business School, 2018)THE PROBLEM The digital world and Social Media have changed the economic landscape. Marketers face challenges in succeeding in their marketing approaches. Real-time communication on a global level has not only made ... -
The influence of the online word of mouth on consumers during their purchase decision-making process in the cosmetic industry (Hair care products)
(Dublin Business School, 2016)Over the last decade, Social Media has altered the consumers’ behaviour in their daily life as a consequence the marketers as well. The Internet has not only changed the interactions between the businesses and the consumers ... -
Purchase of organic products in discount supermarkets in Dublin
(Dublin Business School, 2018)Ireland sees the greatest growth of organic market in Europe with a positive future outlook. At the same time, the growth of discounter supermarkets in Ireland is crowned the top among multiple western countries with a ... -
Tea café culture in Ireland
(Dublin Business School, 2018)Purpose: Despite of being the second highest per capita consumed drink/beverage in the Ireland, the sales of tea in the cafes in the country are still threatened by other beverages in the industry. The existing markets and ... -
Understanding the economic impact terrorism has on the destination decision making : Northern Irish tourists
(Dublin Business School, 2017)The aim of this study is to understand perceptions of Irish tourist with respect to tourist destinations that have faced a terrorist attack in recent years. This study focuses on Paris where terrorism incidents occurred ...