Browsing by Supervisor
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The challenges of the digital age for French luxury fashion brands considering digital women on social networks
(Dublin Business School, 2020)Luxury through its unique universe has always aroused envy and desire among women. However, the advent of the digital age has disrupted the luxury sector. Therefore, understanding the relationship that Digital Women have ... -
Exploring the role of Influencer Marketing to drive participation of Gen Z in Gaelic sport
(Dublin Business School, 2020)In recent years, some famous players of Gaelic Games or better known as GAA have positioned themselves on Instagram, posting content, and promoting brands. Definitions name them as Influencer Marketing, social media marketing ... -
How TikTok has impacted Generation Z’s buying behaviour and their relationship with brands?
(Dublin Business School, 2020)AIM : This research aims to explore the new phenomenon of TikTok and how using this application has impacted Generation Z as consumers. The study contributes to further identify if this social media platform has had any ... -
Product placement is the new black
(Dublin Business School, 2019)Advertising is everywhere even in a movie theatre. Product placement is becoming the new black. Its success is because of the fact that it changes from traditional advertisements and this permit to reach more and more ... -
A study of channels of communication in the field of After-sales service
(Dublin Business School, 2019)Purpose : The purpose of this research is to study how consumers use and perceived channels of communication in the context of after-sales service, especially when they want to express a complaint. Methodology/Approach: ...