Browsing by Supervisor
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Marketing Communication on Instagram: How Instagram is influencing the Irish fashion industry and the impact of influencers/bloggers on Irish fashion brands
(Dublin Business School, 2021)This thesis investigates the influence of Instagram on the Irish fashion industry and how influencers and bloggers are impacting fashion brands in Ireland. The conducted research explores the Irish fashion industry and the ... -
The role of digital marketing as a tool for creating and sustaining competitive advantage
(Dublin Business School, 2021)Chapter 1 has designed to describe introductory part of this research based on digital marketing and background of canella pharmacy, Ireland. This chapter has identified several pharmaceutical challenges of Ireland which ...