Now showing items 1-2 of 2

    • An investigation of extreme sports sponsorship in the Irish market 

      Broy, Conor (Dublin Business School, 2009)
      The purpose of this study is to gain an insight into the sports sponsorship process, to understand the main objectives, advantages and disadvantages of sponsorship and to see if they apply to extreme sports sponsorship, ...
    • An investigation of television and sport sponsorship in the Irish market 

      Brockdorff, Elizabeth von (Dublin Business School, 2008)
      The use of sponsorship is rapidly growing in the Irish market. Sponsorship has grown to be an important part of the marketing communication mix for companies over the past decade and has been inserted significantly into ...