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The crucial factors of international market entry strategy in Irish SMEs
(Portobello College, 2007)Market Entry Strategy has been discussed for many years. Different researchers from different prospective found different theories. Factors, which Influence market entry strategy, became the major issue affecting company ... -
Franchising and/or licensing as foreign market entry strategies in the Chinese hotel industry
(Dublin Business School, 2007)Franchising is a commonly used market entry strategy in the hotel industry. Licensing on the other hand, is mostly applied in the technological industry. This study critically evaluated franchising and licensing as market ...