Business across national borders has become inevitable for companies whose activities are expanding internationally. In the twenty-first century, international businesses must necessarily employ the cross cultural differences ...

Globalization brings massive opportunities to international enterprises to operate and expand their businesses in international markets. Consumer segmentation strategy is one of the most widely used marketing strategies ...

There is an interesting phenomenon. Although China is the largest base for producing and processing computer products in the world, only a few Chinese indigenous computer manufacturers use their own brand to enter the ...

Better understanding national and organizational cultures are the most important issue impacting the success of international business activity and corporate strategy. The purpose of this thesis is to develop an understanding ...