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Consumer behaviour and acculturation: A study of Brazilian English language students in Dublin
(Dublin Business School, 2019)Nowadays, Ireland is multi-ethnic and cosmopolitan, with a heterogeneity and diversity of culture. Irish census data shows an increasing number of nationalities have migrated to Ireland, such as Brazilian immigrants. ... -
The Determinants of Customer Satisfaction and Customer Retention in subscription based streaming services in Ireland
(Dublin Business School, 2021)The main aim of this dissertation is to determine what are the main factors that lead to an increase in customer satisfaction and customer retention in subscription based video steaming service. In order to achieve this ... -
The factors impacting employee morale due to IT outsourcing in the Irish banking sector
(Dublin Business School, 2020)Outsourcing of Information Technology has been a significant trend in the global economy. The success of outsourcing depends on the employees involved in the process. This study aims to explore the variables- Work environment, ... -
What is the experience of Irish manufacturing SMEs in overcoming the key barriers to sustaining a lean journey beyond initial stages?
(Dublin Business School, 2018)Lean manufacturing is a widely accepted applied manufacturing philosophy which has been implemented across a range of industries worldwide since its rise to prominence in the 1990s. Lean is a key driver of operational ...