Browsing by Supervisor
Now showing items 1-9 of 9
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Customers' perception of service quality in the commercial banking sector of Nigeria : a case study of Skye Bank Plc. Nigeria
(Dublin Business School, 2010)The research study is an investigation into customer perceptions of service quality in the commercial banking sector of Nigeria: A case study of Skye Bank Plc. The overall goal of the study is to identify the level to which ... -
How to manage the multicultural sales teams in interdependent environment to get competitive advantage?
(Dublin Business School, 2010)Over the last decade, organisations have started to change the way they do business. Every day more and more companies are trying to cover different markets and establish their brand globally. In the current business ... -
The impact of discount policies in retaining customers and building long-term customer relationships in TK Maxx Carrickmines
(Dublin Business School, 2009)Relationship marketing is perceived as a leading trend in marketing and modem day consumers have evolved into becoming increasingly promotion-literate. The knock on effect of this is a decrease in reliance on traditional ... -
An investigation into the attitudes and behaviour of Irish consumers (aged 20-27) towards celebrity-endorsed products and the effect celebrity scandals have on these attitudes and behaviours
(Dublin Business School, 2010)In late 2009, a number of Companies dropped Tiger Woods as a celebrity endorser of their products, following extensive adverse publicity concerning his alleged extra-marital affairs. The intention of this research is to ... -
Investigation of the role of organisational mentors in employee career development
(Dublin Business School, 2009)The aim of this dissertation is to 'investigate the role of organisational mentors in employee career development'. This research has become necessary at this time given the recent digression from the traditional career ... -
Perception of franchising in Ireland
(Dublin Business School, 2009)Business format franchising is a method of business development, which is widely used in order to enable businesses to expand rapidly. In recent years, franchising has grown in the world and has become a popular way of ... -
Promoting employee service behaviour through human resource management practices: an exploratory study in the Irish hospitality industry
(Dublin Business School, 2009)Purpose: The primary intent of this study is to explain the relationship between specific HRM practices and employee service behaviour by determining the influence on each other. Realising the importance of 'service ... -
The use of social networks in marketing to target people between 18 and 29 years old
(Dublin Business School, 2011)The researcher explains the use of social networks in Marketing to target people in ages between 18 and 29. Indeed, throughout this project, the author attempts to analyse the main reasons why it is worth for companies to ... -
The value of relationship between trade unions and employees : a study concerning customer value and branding from public social insurances in Lower Saxony (Germany)
(2013)This study focuses on the parameters of the interaction between trade unions and employees of the public social insurance companies in Lower Saxony. Because of the decreasing number of trade union members the aim of the ...