Browsing by Supervisor
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Analysis of impact of service quality on customer satisfaction on fast food industry, case study of Eddie Rockets, Ireland
(Dublin Business School, 2019)The current research aimed to analyse the impact of service quality on customer satisfaction in the fast food industry in Ireland, Eddie Rocket’s Ireland was used as a case study for realizing the real life insight into ... -
Behavioural economics: priming and change in environment to increase food and drink consumption, and insights for future strategies the case of Servette FC north tribune’s refreshment bars.
(Dublin Business School, 2018)Background: Behavioural economics challenges the traditional economic dogma by portraying humans as being mostly irrational. Therefore, psychological bias can be used to influence behaviours through so-called nudges. Purpose: ... -
The effectiveness of sales people on customer loyalty : a quantitative research into the Irish printing industry
(Dublin Business School, 2014)Relationship selling is not a new concept and has been written about by many authors however it is very rarely industry specific and little is known about the effect modern relationship managers have over customer’s loyalty ... -
Empirical analysis of impulse buying among retail shoppers in Taiyuan, using structural equation modelling and neural network technique
(Dublin Business School, 2018)The impulsive buying behaviour is one of the most important part within the customer behaviour part and almost sixty percent sale was achieved by the impulse buying. The current research aims to explore the relationship ... -
An empirical study on the attitudes of bank managers towards corporate social responsibility in Angola
(Dublin Business School, 2014)In recent years, the issue of Corporate Social Responsibility (CSR) has become an important research topic, with studies appearing quite frequently. However, research has largely focused on developed countries. This research ... -
Engaging the Arab female digital consumer: Is Souq.com seizing the opportunity in Saudi Arabia?
(Dublin Business School, 2019)Ever since businesses began embracing E-commerce, marketers have been on the pursuit of methods to benefit from this revolution and make use of the new facilities (Roosendaal and van Esch, 2007), however there is an apparent ... -
Gender role attitudes among Nigerian students : egalitarian or traditional?
(Dublin Business School, 2013)Expanding research acknowledged that men and women are shaped by society in that their perceptions of whom they are and how they behave is not solely because of an individual. This study looks at how society influences the ... -
Image vs. text in narratives: The case study of National Geographic’s Instagram
(Dublin Business School, 2019)National Geographic utilises Instagram in a unique way using high quality images and long captions in the form of text. The research question was that how National Geographic conveys overall meaning by using both image and ... -
The implications of culture in Irish-Chinese business transactions
(Dublin Business School, 2014)There has undoubtedly been rapid economic growth in China over the last few decades and the importance of the Chinese market for the aviation industry has greatly increased as China opens up its skies to the West. One of ... -
An investigation into fast food advertising and health consciousness in Ireland
(Dublin Business School, 2018)This research aim to investigate the influence of fast food advertising and healthy consciousness in Ireland, offering guidance on how restaurants can enhance advertising strategy, in relation to: food-related behaviour, ... -
Nature of psychological contract in toy stores
(Dublin Business School, 2014)Psychological contract has attracted a lot of attention in recent years, the turbulent market situation has more or less contributed to the increased attention especially as the weight of research points to the attendant ... -
Social media micro-infleuncer marketing and purchasing intention of millenials: The role of perceived authenticity and trust
(Dublin Business School, 2019)All over the world marketers have been talking about Social Media Micro Influencer. The idea that normal users can have an enormous impact online is not new. What is rather recent is the concept of people with smaller ... -
Staff retention strategies in a humanitarian context : the challenge of the Generation Y
(Dublin Business School, 2015)The last decade, has seen an increase in the number of humanitarian crisis in a context of ongoing economic crisis. This has also increased the demand for humanitarian workers in a labour market that is progressively ... -
Study of social media marketing and traditional marketing in fashion industry : (a case study based on Irish fashion industry)
(Dublin Business School, 2016)The project is named as “Study of Social Media Marketing and traditional marketing in Fashion Industry.” For the better understanding, the researcher has used the case study based on Irish Fashion Industry. The researcher ... -
‘Trust’ and ‘perceived authenticity’ in social media driven influencer marketing and their influence on intentions-to-buy of 18-24-year-olds in Ireland
(Dublin Business School, 2018)In the recent years, we have experienced a completely new form of brand communication: Influencer Marketing. Besides, companies are facing digital natives who do not correspond to the traditional ways of marketing. The ...