Browsing by Supervisor
Now showing items 1-12 of 12
-
The effect of social media on individual voters in India
(Dublin Business School, 2014)The Problem: Today the idea of social media usage is drastically different from the media usage of an era ago. Before the users considered social media as a new technology medium however now they consider it as a source ... -
The effect of sport sponsorship on brand awareness, corporate image and brand association
(Dublin Business School, 2014)Sponsorship is a fast growing marketing tool mainly used by companies that want to promote their products or services. According to the last spending report done by the professional authority in sponsorship consulting ... -
Evaluating the impact of social media on driving sales through movie theater for independent movies in France
(Dublin Business School, 2016)The purpose of this dissertation was to evaluate the impact of social media on driving sales through French cinema for independent movies. Through primary and secondary data, the researcher evaluates the different aspects ... -
Evaluating the impact of social networking sites on an organisations communication strategy.The case study of improper butter
(Dublin Business School, 2016)The following is brief abstract of my dissertation: Purpose: The purpose of this research is to evaluate the impact of social networking sites on an organisation communication strategy, an Irish Butter company based in ... -
An evaluation of marketing strategies in 5-star boutique hotels: A case study, Dylan hotel
(Dublin Business School, 2017)The hospitality industry in Ireland is growing, and boutique hotels are becoming increasingly popular. Boutique hotels are characteristically different to mainstream hotels, and therefore research specifically about boutique ... -
An exploration of attitude towards electric cigarettes among smokers
(Dublin Business School, 2014)Electronic cigarettes are an emerging phenomenon that is becoming increasingly popular with smokers worldwide. Awareness and use of electronic cigarettes have increased dramatically. As the popularity increases it is ... -
An exploration of the factors that influence consumer decision-making process amongst 18-30 years old young women in terms of healthy food
(Dublin Business School, 2016)Women are extremely concerned about eating healthy, and they tend to find solution in order to satisfy this need. However, the wide range of eating alternatives presented as healthy, as well as the huge amount of information ... -
An exploratory study of peer group influence : how young Indian women choose the clothes that they buy
(Dublin Business School, 2015)The purpose of this research study is to explore the concept of peer group influence as a socio-psychological factor behind the behaviour of consumers in the field of marketing, which is now well integrated with the field ... -
Exploring the impact of shock advertisement on students with culture as influential factor
(Dublin Business School, 2014)The main objective of this paper could be stated as to investigate the impact that shock advertisement brings to students while using culture as an influential factor. It can be said that this academic paper has three main ... -
The impact of branding on consumers when applied to famous chefs, an overview in the specific case of France
(Dublin Business School, 2019)Gastronomy is a wide subject, very common in France. Indeed, France in known abroad for its excellence in cuisine and its gastronomic restaurants. Through the years, gastronomy has evolved considerably in order to match ... -
Influence of Pop Music on female Consumer behaviour while shopping at apparel stores in Dublin
(Dublin Business School, 2016)Despite studies that exist on in store environment affecting consumer behaviour, the findings are still contradictory on propositions related to pop music. This research is aimed at studying the influence of Pop music on ... -
To investigate customer perception towards retail loyalty programs and their role in in building brand loyalty: A case study of Dunnes Value Club card program
(Dublin Business School, 2019)AIM: The aim of this study is to investigate loyalty card programs offered by grocery retailers and their promotional benefits and drawbacks and whether they have any influence on brand loyalty. The research study, therefore, ...