Browsing by Supervisor
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Building customer loyalty: A case study of Indian telecom industry from customers' perspective
(Dublin Business School, 2017)Purpose – The purpose of research is to explore the various factors/determinants/variables that influences customer loyalty. Based on the various factors/determinants/variables that influences customer loyalty the most ... -
The importance of Total quality management in discount grocery stores in Ireland
(Dublin Business School, 2014)This dissertation is aimed to identify “The importance of Total quality management in discount grocery stores in Ireland”. Particularly it is based on Germany discount retail chain case – Aldi. The dissertation starts with ... -
Millennials buying behaviour in Ireland towards a new fashion (Afro-West fusion fashion)
(Dublin Business School, 2017)Purpose: This dissertation examines the factors influencing Millennials in Ireland when considering a new type of fashion trend different from the Western fashion dominating Ireland. The Afro-West fusion fashion is the ... -
Nanotechnology and food : investigating consumers' acceptance of foods produced using nanotechnology
(Dublin Business School, 2016)The food industry is continuously experimenting, and it is always looking for new ways to satisfy consumer demands, to improve production, and to increase profits. Nanotechnology is an innovative technology which has been ...