Browsing by Supervisor
Now showing items 1-7 of 7
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Analyzing the effectiveness of new media techniques to build brand value: A case study of Zomato
(Dublin Business School, 2019)This research study has been premised on enhancing effectiveness of new media techniques of Zomato in India. Different strategies of media platforms have been used effectively to support this study by empowering brand value ... -
A case study of cultural transformation barriers in an educational company in Brazil
(Dublin Business School, 2020)The organisational culture management has increasingly been on the top executives’ agenda because it can have a powerful impact on the strategy execution. In other words, nowadays, corporate culture has been dealt as part ... -
Entrepreneurial marketing as sustainable competitive advantage for SME's: An exploratory study within the Irish flower industry
(Dublin Business School, 2019)Entrepreneurial marketing is a combination of entrepreneurial skill and marketing skill, when applied, it brings out the best possible outcome from the non-conventional way. The core measuring dimensions - proactiveness, ... -
Green human resource management practices and its effect on the sustainable competitive edge in the Nigerian manufacturing industry (Dangote)
(Dublin Business School, 2019)Purpose: The purpose of this research is to investigate green human resource management (GHRM) and its effect on the sustainable competitive edge in the Nigerian manufacturing industry. A case of this study was directly ... -
Impact of information overload on consumer behaviour for fashion brands
(Dublin Business School, 2020)The term Information overload refers to the excessive information that creates confusion or bias in the decision-making process. A decision-making process is a logical approach that helps in finding the main problem and ... -
Implication of job demands-resources model to high turnover and job dissatisfaction in the Irish workforce
(Dublin Business School, 2020)This study set out to test whether stressful and demanding jobs lead to more employee related issues if left unanswered by the management. The focus of the study was to determine how highly demanding jobs can lead to ... -
A study on the effectiveness of communication patterns on employee performance in Iroko Television, Nigeria
(Dublin Business School, 2020)Communication is essential in any organisation as it determines the effectiveness of the share of information which further enhances the order, coordination and synergy between departments of an organisation. For communication ...