Business & Management
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Item Strategies governing successful internal marketing communication for employee engagement in remote and hybrid work(Dublin Business School, 2024) Gonzalez, Katerine; O'Reilly, OwenThis dissertation explores the impact of internal marketing communication strategies on employee engagement in remote and hybrid work environments. The rapid transition to these work models, accelerated by the COVID-19 pandemic, has presented both opportunities and challenges for organizations striving to maintain a connected and motivated workforce. Through qualitative research, including semi-structured interviews with professionals in marketing, internal communications, team leaders, and employees, this study investigates the effectiveness of various communication tools and strategies. Key findings highlight the critical role of leadership support, tailored communication approaches, and mental health initiatives in fostering employee engagement. The research also emphasizes the importance of segmenting employees based on demographic and geographic factors to enhance the relevance and impact of internal communication efforts. These insights contribute to a deeper understanding of how companies can successfully engage employees in increasingly digital workplaces, ensuring that they remain aligned with organizational goals despite the physical distance. The findings are discussed in relation to existing theoretical frameworks, offering practical recommendations for organizations seeking to optimize their internal communication strategies.Item The effects of Neobanks on the Irish consumer and barriers to adoption(Dublin Business School, 2024) Curran, Sean; Whelan, RayThe impact felt because of Ulster Bank’s and KBC withdrawal from the Irish market has left nearly a million Irish customers looking for a new bank and switching their accounts. With fewer options in the market, Irish consumer choice has been further constrained and limited to essentially the two pillar banks. On the face of things, the impending departures would appear to consolidate AIB, BOI and Permanent TSB’s position. Though the trajectory of banking in Ireland is changing, high street banks disappearing from streets in towns, akin to the dot com bubble, neo banks such as Revolut have increased in popularity and are expected to soar in signups, especially amongst the younger generations and are portraying themselves as the future of financial services, with cutting edge digital solutions. Traditional banks are confronting a powerful competitor in the rapid changing world of finance. The shift from traditional banks to neo banks from physical locations to app-based banking has perhaps been advantageous to the younger generation but may be argued it has put the older generation at a disadvantage and hence where the barriers to adoption piece is systemically important to explore. Recent research has uncovered several technology risks and challenges impacting the adoption of technology by the elderly. Approximately 32% of the elderly reported a lack of ICT knowledge as a reason for not using the internet. Additionally, some elderly clients reported that web-based electronic banking is not user-friendly. As a result, technology design should undoubtedly be modified further to accommodate the needs of elderly users. An air of superstition and hesitation to change amongst consumers is still seen in the market with neo banks particularly amongst the older cohort, with mounting concerns of neobanks being more susceptible to online fraud and use by criminals to launder money being highlighted by media in recent times. Announcements from key players like Revolut publicly admitting to the discovery of criminal money laundering activity, critiques of their automated compliance were quick to cite for lack of regulation. The above sets the landscape to review the effects neo banks have on the Irish consumer and potential barriers to adoption. This study employs a quantitative research approach and is underpinned by a review of literature on the topic and research conducted through survey analysis to get to the core of the subject matter and to answer the primary research question. The research uncovered a fragmented market with the 50+ year olds reluctant to utilise the services of neo banks due to technology barriers, where loyalty to traditional banks exists, along with concerns of safety and regulation. The 18+ age cohort are embracing neo banks due to greater flexibility for payments and a view of the pillar banks being antiquated which may be a theme derived from the fall of the so-called Celtic Tiger economy and relaxed regulations and speculative investments. The findings showed a changing and evolving banking system and highlighted the barriers to adoption between age populations and how further work must be carried out by neo banks to not silo certain age groups if further market share is to be gained. In conclusion the research acts as a barometer for appetite for neo banks in Ireland and indications of future trends which showcases these banks as versatile and playing a role in shaping Irelands banking future.Item The impact of agile project management methodologies on software development and project success rates(Dublin Business School, 2024) Poonia, Mukesh; Duhy, AislingThis research has focused on analysing the impacts of agile method in case of project management for software development and its success rates. Considering the differential impact of agile methods on construction projects due to different levels of implementation, this research has applied a survey method to collect data from 74 respondents from the construction sector by using convenience sampling technique. Frequency analysis and statistical analysis have been done in this research and it is found that agile practices can improve project quality with burndown charts in sprints, increasing flexibility, developing team communication guidelines, and others. The statistical outcomes of the results have also supported these findings and presented that agile project management method has a significant impact on the software project development and it helps in improving success rates.Item The impact of investor's behavioural factors on investment decisions in financial markets in Ireland(Dublin Business School, 2024) Singh, Anup; Laiho, HeikkiThis research investigates the impact of investor behavioral characteristics such as fear, stock market volatility, and herd behavior on decision-making in Irish financial markets. Furthermore, the study proposes to look at the function of risk perception as a mediating component in the connection. This study collected data from investors in Ireland's financial markets using a quantitative questionnaire. The convenience sampling approach was used to choose participants. The findings revealed that their fear, stock market volatility, and herding behavior significantly affected investors' investing decisions. Furthermore, risk tendencies were shown as a critical mediator in this association. This study adds to the existing body of information and provides investors with valuable insights about behavioral biases that may impact their investment decisions. Furthermore, it is crucial to recognize that other factors may affect investors' decision-making processes. The findings will be precious to stakeholders, including government officials, lawmakers, financial advisers, and investors.Item The role of project risk management data in accurately budgeting Irish healthcare projects(Dublin Business School, 2024) Suresh Kumar, Nanda Kumar; O'Reilly, OwenThe aim of this dissertation is to investigate the Role of Project Risk Management Data in Accurately Budgeting Irish Healthcare Projects examines how project risk management data impacts budgeting accuracy within the Irish healthcare sector. This study objectives to identify and prioritize key risk factors affecting Irish healthcare project budgets, propose strategies to mitigate these risks and enhance budget accuracy, ensuring effective budget management in healthcare projects. The methodology used is qualitative approach, involved a pre-survey of 11 participants and in-depth interviews with 5 selected individuals, the interviews analyzed using NVivo software focusing on thematic analysis. Relevant results reveal that 90.9% of participants consider risk management data crucial for effective budgeting, supporting the hypotheses that scope changes and strong governance significantly affect budget performance. The study concludes that incorporating advanced analytics and comprehensive risk management practices is essential for optimizing budget accuracy and mitigating cost overruns in Irish healthcare projects.