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dc.contributor.advisorRossiter, Catherineen
dc.contributor.authorMakaraite, Ingridaen
dc.date.accessioned2011-05-04T14:41:42Z
dc.date.available2011-05-04T14:41:42Zen
dc.date.issued2009
dc.identifier.citationMakaraite, I. (2009). Perception of franchising in Ireland. Masters Thesis, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/101
dc.description.abstractBusiness format franchising is a method of business development, which is widely used in order to enable businesses to expand rapidly. In recent years, franchising has grown in the world and has become a popular way of conducting business in various business sectors. The growth of franchising is understandable because both parties the franchisor and the franchisee can offer each other the complimentary resources. Franchising has also developed in Ireland over the past few years. It contributed to Ireland's economic growth by generating profits and opportunities. The research is focused on franchising in Ireland. It outlines the challenges, perceived advantages and attractiveness of the franchise business. The purpose of this research is to discover the barriers that have to be overcome within the franchise business model for the franchisor in order to be successful in Ireland. The results show that franchising is an acknowledged business model in Ireland and that it has further opportunities to be developed for the nearest future. The key findings of this dissertation are the positive business relationship management and maintenance of the franchise business support. The analysis shows that franchisors believe that positive and mutual working relationship and business support make their franchise business model attractive to the franchisees. The attractiveness of the franchise business model is a solution to the business growth and success.en
dc.language.isoen_USen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectMicroeconomicsen
dc.subjectStrategic planningen
dc.titlePerception of franchising in Irelanden
dc.typeThesisen
dc.rights.holderCopyright: The authoren
dc.type.degreenameMA in Business Studiesen
dc.type.degreelevelMAen


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