Business & Management (Masters Theses)
Recent Submissions
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Evaluation of the current bus system in Dublin- Identifying weaknesses and comparing to latest bus network proposal, Bus Connects
(Dublin Business School, 2019)Public transportation design and characteristics need to be adapted to suit the needs of those it is intended for, residents and visitors. As a city’s population grows the system requires revision and updates so that the ... -
Brand storytelling used by the Irish food and drink industry advertisements
(Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder., 2019)The purpose of this study was to investigate consumer’s perceptions on brand-storytelling executed in Irish food and drink industry advertisements. This aim of this study was to investigate the perception of consumers from ... -
Difference between brands’ and charities’ perception on the French esport scene
(Dublin Business School, 2019)The videogames industry has known an amazing growth over the last years. We have seen the rise of the competitive gaming since the 1980’s. Supported by the brands, the development of the eSport is mostly financed by the ... -
Engaging the Arab female digital consumer: Is Souq.com seizing the opportunity in Saudi Arabia?
(Dublin Business School, 2019)Ever since businesses began embracing E-commerce, marketers have been on the pursuit of methods to benefit from this revolution and make use of the new facilities (Roosendaal and van Esch, 2007), however there is an apparent ... -
Consumer behaviour and acculturation: A study of Brazilian English language students in Dublin
(Dublin Business School, 2019)Nowadays, Ireland is multi-ethnic and cosmopolitan, with a heterogeneity and diversity of culture. Irish census data shows an increasing number of nationalities have migrated to Ireland, such as Brazilian immigrants. ... -
The age of the female beauty democratization: An exploration of women’s behaviour toward fashion brand adverting in the French market
(Dublin Business School, 2019)The concept of female beauty democratization is a complex and wide subject. It concerns a growing number of publications in the media (social networks, advertisements, magazines...) representing women outside of the ... -
An exploration of how ethics and sustainability influence the purchase decision of millennials in the coffee industry in Ireland
(Dublin Business School, 2019)Consumer behaviour is a popular topic among authors in the marketing field. It may be due to difficulties in understanding and predicting what will affect consumers when purchasing a product or service. The ethical and ... -
The impact of branding on consumers when applied to famous chefs, an overview in the specific case of France
(Dublin Business School, 2019)Gastronomy is a wide subject, very common in France. Indeed, France in known abroad for its excellence in cuisine and its gastronomic restaurants. Through the years, gastronomy has evolved considerably in order to match ... -
New consumers and new technologies: How manage them inside malls through marketing?
(Dublin Business School, 2019)The objective of the study conducted is to analyse how mall are integrating new factors as new consumers and new technologies in their marketing strategy. The research evaluates what are the new challenges they have to ... -
A study of channels of communication in the field of After-sales service
(Dublin Business School, 2019)Purpose : The purpose of this research is to study how consumers use and perceived channels of communication in the context of after-sales service, especially when they want to express a complaint. Methodology/Approach: ... -
From offline to online media: engaging French professional basketball fans on a new playing field
(Dublin Business School, 2019)"The DNA of the game allows the optimization of the broadcast: basketball lends itself best to digitalization, there are actions every 24 seconds". A. iBsé trhael (s2p0o1rt8 t) hat The way sports fans attend a game or ... -
What makes a SaaS company cross the chasm? – Analysing factors that make customers purchase a freemium service
(Dublin Business School, 2019)Business softwares companies are moving to the cloud space to reduce infrastructure costs and ease accessibility to the users in the long run. Such softwares are coined as SaaS products that can be accessed from anywhere ... -
Enabling strong relationships with individual customers by allowing to personalize loyalty programs of the Irish retail online brands
(Dublin Business School, 2019)PURPOSE This research aims at studying the dynamics and mechanism of the marketing concept called loyalty and how it is integrated in the marketing objective of a brand to maintain a strong relationship among the customers ... -
Perception of DBS masters students towards opt-in email marketing in the online retail of apparels
(Dublin Business School, 2019)This study is aimed to understand the perception of the master students towards email marketing of online retail stores and what type of email are more effective in email marketing campaigns. For primary research mixed ... -
Group dynamics in brand communities: An occidental perspective through fitness communities
(Dublin Business School, 2019)As influence marketing is growing exponentially on social media, we are already seeing a consumer fatigue of its abuses. Yet, it can be a great marketing tool when used properly, with the right codes and intentions. Some ... -
The influence of HR risk on overall business risk in e-commerce business sector of India
(Dublin Business School, 2019)Every business needs some specific skills in the employees in-order-to be competitive. Employees help organizations in achieving organizational goal and objectives and this will help organization in developing and sustaining ... -
An analysis of retail mutual fund investors behaviour towards mutual fund investment with special reference to Cochin city, Kerala, India
(Dublin Business School, 2019)Financial market is being highly competitive and effectual by offering numerous investment choices for the investors. Mutual fund market is also actively responding to the dynamic changes of the market and the preference ... -
Exploration of the political, cultural and socio-economic challenges faced by Indian migrant nurses in Dublin
(Dublin Business School, 2019)Post may 2004, Ireland’s labour market has opened its gates for skilled and highly skilled migrants. After the inclusion of new member states in the EU, Ireland has adopted a liberal migration policy that has helped to ... -
How can employee engagement affect employee retention & impact upon an organizations performance? A case study on Dublin City University
(Dublin Business School, 2019)Today, employee engagement, employee retention and organization performance has become one of the important focus for organizations around the world. A blend of experiences of job satisfaction, job involvement, organizational ... -
Future of Irish retail banking: Embracing the open banking FinTech disruption
(Dublin Business School, 2019)The world has witnessed dramatic changes in everyday lives due to technology advancement. We growing in technology and as customer demands are changing frequently, soon we will see wealth managers are expecting the customers ...
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